SOCIAL MEDIA MARKETING (SMM)
So, what is Social Media Marketing?
It seems simple enough, right? Marketing on social media? Well, you would be correct, but there is much involved with effective SMM and ensuring it works for you and your business. First, you need to make sure you fully understand all social media platforms available and which one(s) make the ideal digital platform for your business.
Whether you're an individual, a brick and mortar store front, a multi-location chain, or even a mobile business, you must utilize the right platform(s) that will provide the largest for your business.
Do I really need Social Media Marketing?
Loudly, YES! One of the fastest growing and highly visible areas online is social media. Content is still king and the use of targeted content along with video, 3D, and animations are at all time high for online viewers and shoppers. Every single second of every day, users of every age and walk of life discover good and services instantly on their mobile devices. Ones that they may have never heard of until it came across their social media feed. A quick click of interest turns into a sale and a new customer.
It happens millions of times a day and it works.
Is Social Media Marketing complicated?
Yes. If you're a business owner who has tried to tell your story, educate your followers, sell your services in a community, or region you know firsthand - it 'aint easy. When I speak to a new client and they tell me, "they do their own social media and they have a person in their front office that does it when she or he has time." My next question is always, "So, how is that working out for you?" (And we all know the answer)
It doesn't take any long to find that you need a key resource to develop, manage, and execute (with a cadence) a strategic social media program.
